Summer isn’t complete without a little shopping. Luckily for you, our charming seaside towns feature the most unique boutiques and shops filled with one-of-a-kind clothing, accessories and beyond. Stroll throughout Sea Isle City to browse these trendy stores featuring everything from beachy casual to chic and sophisticated. And, now that the bridge is nearing completion, you can expand your shopping to Avalon and Stone Harbor as well to make a day of it! Flip through this article, then call your girlfriends for a shopping experience like no other! It’s time to treat yourself and do a little “She Shopping” this summer! Enjoy!


Liz Essick of Sunsations.



28 JFK Boulevard, Sea Isle City

609-263-7140 |

Sunsations is your one-stop shop for casual clothes, swimwear, shoes and evening wear. No matter the occasion, you’re sure to find everything you need to complete your outfit. Quality, style and unique choices are top priority to owner Liz Essick, who leads the team of talented, creative and knowledgeable fashion stylists at Sunsations. In business for 37 years, Sunsations offers a variety of brands such as Fifteen Twenty, PAIGE Jeans, Maven, Frank Lyman, Clara Sunwoo and Charlie B. The second floor is stocked with more than 3,000 swimsuits from size 2T girls to size 28 women. From the beach to a night out on the town, Essick and her team of fashion stylists at Sunsations are ready to help you find exactly what you’re looking for as the boutique offers styles that are distinctly special, but easy to wear.


Arthur and Lisa Iannone of Sands Department Store.


Sands Department Store

6208 Landis Avenue, Sea Isle City

609-263-3351 |

In business for more than 60 years, Sands Department Store has the perfect mix of merchandise to accommodate a wide variety of customer needs. Sands is a family-owned and operated retail store that features everything from hardware, beach games, beach gear and accessories to clothing and shoes. Arthur and Lisa Iannone take pride in their customer service, friendly staff and great selection. The store carries classic footwear brands such as Sperry Top-Sider, Keds, New Balance, REEF and OOFOS as well as clothing brands such as Life is Good, REEF and Salt Life. Whether it’s for the sand, for the surf, for the beach house or for the kids, Sands Department Store carries it!


Claudine Turbedsky of Coastal Palms Boutique.


Coastal Palms Boutique

4110 Landis Avenue, Suite B, Sea Isle City

609-439-3800 |

Add a pop of color to your wardrobe and enjoy shopping at this fresh, bright and colorful boutique in Sea Isle City. Featuring a wide selection of resort wear with a Palm Beach flair, Coastal Palms Boutique carries preppy prints, casual dresses, jewelry, bags and accessories. The store also offers bath and body products, home accents, and a lovely selection of unique, personalized and handmade gifts. Browse through signature brands such as Lilly Pulitzer, Escapada Living, Cabana Life and Mud Pie, to name a few, or shop through the store’s private clothing label, the Coastal Palms Collection, featuring sun-protective SPF 50+ tops, pants, dresses and more. Celebrating five years in business, owner Claudine Turbedsky and her husband Todd, as well as the entire Coastal Palms crew, greet each customer with a personalized, fun and lively shopping experience as soon as they walk through the bright aqua door.


Katie and Milissa Walters of Kiwi Boutique.


Kiwi Boutique

4000 Pleasure Avenue, Sea Isle City | 609-478-2606

Established in 2013 by Milissa and Katie Walters, Kiwi Boutique offers a unique collection of women’s fashions, accessories and home décor! The store is located in the heart of town across from Excursion Park and is open year-round for all your fashion needs. Whether you’re looking for a fun and flirty new top, accessories to match, or anything in between, Kiwi Boutique carries a wide selection of brands and merchandise to fit a variety of price points and styles. Some of its clothing brands include Free People, Hazel, Z SUPPLY, 7 For All Mankind and 525 America, as well as a selection of bathing suits from Seafolly and Helen Jon. Complete your outfit with a statement necklace, earrings and more from the many brands of jewelry, and don’t forget to check out the beach-tag art canvases unique to Kiwi Boutique.


Jared Gaburo of Seaside Shade Shack.


Seaside Shade Shack

3700 Boardwalk, 9B, Sea Isle City | 609-263-3100

Seaside Shade Shack, owned and operated by Jared Gaburo, has been outfitting families with sunglasses and accessories for the past 10 years. Shoppers can choose from the wide variety of premium brands including Oakley, Ray-Ban, Maui Jim, Costa, Revo and more. Gaburo and his knowledgeable staff can help you find the perfect fit and style. The store is also an authorized retailor of Vera Bradley merchandise and carries several lines of charitable jewelry, as the store believes in giving back. New for summer 2019, The Shack expanded its merchandise to include clothing by 30A, a company that uses recycled plastic bottles to make its shirts, as well as Kenny Flowers, an upscale clothing line that specializes in a modern take on the traditional Hawaiian shirt and beachwear for men and women.


Rose Adelizzi of The Preppy Palm.


The Preppy Palm

2533 Dune Drive, Avalon | 609-368-7300 |

No matter if you’re shopping for yourself, a friend, or you’re in need of a quick yet thoughtful hostess gift, The Preppy Palm offers preppy and chic clothing, colorful jewelry, and more! The store even carries a selection of clothing and accessories for the little ones, and gift items for the man in your life. You just never know what you’ll find! Owned and operated by Rose Adelizzi, The Preppy Palm opened in Avalon 15 years ago. With a wide selection of merchandise, price points to fit every budget, and five dressing rooms, The Preppy Palm is the perfect stop on your shopping tour through the Jersey Shore. From the beach to the boat to those fun summer nights you’ll never forget, let the team at The Preppy Palm style your summer wardrobe. The 3,000-square-foot store is open year-round so you can shop local and treat yourself to something new.


Colette Brogan of She Be Surfin’.


She Be Surfin’

2516 Dune Drive, Avalon | 609-967-3110

221 96th Street, Stone Harbor | 609-368-3682 |

This all-girls surf boutique, opened by Colette Brogan in 2005, not only carries all your favorite surfboards and small contemporary brands that you can’t find everywhere, but also provides surfing lessons and surfboard rentals. With locations in Avalon and Stone Harbor, both stores feature a large selection of bikinis, clothing, sandals and jewelry in addition to board selections. From cute coverups and a large selection of bathing suits to fun and flirty tops and dresses, She Be Surfin’ offers a fun and casual shopping experience. Hit the waves in style or accessorize with the latest in jewelry from brands such as Saint Christopher, OIDE, PuraVida and more. Brogan and her team will also teach you how to surf with private lessons for girls, given by girls! All ages are welcome to rent a surfboard or stand-up paddle board and hit the beach this summer with help from the team at She Be Surfin’.

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